Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E88DD
RGB
46, 136, 221
HSL
209, 72%, 52%
HSB
209, 79%, 87%
CMYK
79, 38, 0, 13
LAB
55, -4, -52
LCH
55, 52, 266
OKLCH
0.62, 0.15, 251
XYZ
23, 23, 72
LUV
55, -30, -79
HWB
209, 18%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.