Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E89B5
RGB
46, 137, 181
HSL
200, 59%, 45%
HSB
200, 75%, 71%
CMYK
75, 24, 0, 29
LAB
53, -16, -31
LCH
53, 35, 243
OKLCH
0.60, 0.11, 234
XYZ
18, 22, 47
LUV
53, -32, -45
HWB
200, 18%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.