Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E8BC4
RGB
46, 139, 196
HSL
203, 62%, 47%
HSB
203, 77%, 77%
CMYK
77, 29, 0, 23
LAB
55, -13, -38
LCH
55, 40, 251
OKLCH
0.61, 0.12, 240
XYZ
20, 23, 56
LUV
55, -32, -56
HWB
203, 18%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.