Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E95F3
RGB
46, 149, 243
HSL
209, 89%, 57%
HSB
209, 81%, 95%
CMYK
81, 39, 0, 5
LAB
60, -4, -56
LCH
60, 57, 266
OKLCH
0.66, 0.17, 251
XYZ
28, 29, 89
LUV
60, -33, -87
HWB
209, 18%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.