Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2EA0D5
RGB
46, 160, 213
HSL
199, 67%, 51%
HSB
199, 78%, 84%
CMYK
78, 25, 0, 16
LAB
62, -19, -37
LCH
62, 41, 243
OKLCH
0.67, 0.13, 234
XYZ
26, 31, 67
LUV
62, -38, -54
HWB
199, 18%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.