Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2EB3EA
RGB
46, 179, 234
HSL
198, 82%, 55%
HSB
198, 80%, 92%
CMYK
80, 24, 0, 8
LAB
68, -22, -38
LCH
68, 44, 240
OKLCH
0.72, 0.13, 231
XYZ
32, 39, 84
LUV
68, -44, -57
HWB
198, 18%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.