Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2EB7E7
RGB
46, 183, 231
HSL
196, 79%, 54%
HSB
196, 80%, 91%
CMYK
80, 21, 0, 9
LAB
69, -25, -35
LCH
69, 43, 235
OKLCH
0.73, 0.13, 227
XYZ
32, 40, 82
LUV
69, -45, -51
HWB
196, 18%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.