Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F5461
RGB
47, 84, 97
HSL
196, 35%, 28%
HSB
196, 52%, 38%
CMYK
52, 13, 0, 62
LAB
33, -11, -12
LCH
33, 16, 228
OKLCH
0.42, 0.05, 223
XYZ
6, 8, 12
LUV
33, -16, -14
HWB
196, 18%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.