Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F5688
RGB
47, 86, 136
HSL
214, 49%, 36%
HSB
214, 65%, 53%
CMYK
65, 37, 0, 47
LAB
36, -1, -33
LCH
36, 33, 268
OKLCH
0.45, 0.09, 255
XYZ
9, 9, 25
LUV
36, -16, -44
HWB
214, 18%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.