Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F596F
RGB
47, 89, 111
HSL
201, 41%, 31%
HSB
201, 58%, 44%
CMYK
58, 20, 0, 56
LAB
36, -10, -17
LCH
36, 20, 240
OKLCH
0.44, 0.06, 233
XYZ
8, 9, 16
LUV
36, -17, -22
HWB
201, 18%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.