Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F5986
RGB
47, 89, 134
HSL
211, 48%, 35%
HSB
211, 65%, 53%
CMYK
65, 34, 0, 47
LAB
36, -4, -30
LCH
36, 30, 263
OKLCH
0.46, 0.09, 252
XYZ
9, 9, 24
LUV
36, -17, -41
HWB
211, 18%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.