Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F5A86
RGB
47, 90, 134
HSL
210, 48%, 35%
HSB
210, 65%, 53%
CMYK
65, 33, 0, 47
LAB
37, -4, -30
LCH
37, 30, 262
OKLCH
0.46, 0.09, 251
XYZ
9, 10, 24
LUV
37, -17, -40
HWB
210, 18%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.