Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F5E73
RGB
47, 94, 115
HSL
199, 42%, 32%
HSB
199, 59%, 45%
CMYK
59, 18, 0, 55
LAB
37, -12, -17
LCH
37, 21, 236
OKLCH
0.46, 0.06, 229
XYZ
8, 10, 18
LUV
37, -19, -21
HWB
199, 18%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.