Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F616C
RGB
47, 97, 108
HSL
191, 39%, 30%
HSB
191, 56%, 42%
CMYK
56, 10, 0, 58
LAB
38, -15, -12
LCH
38, 19, 218
OKLCH
0.46, 0.06, 214
XYZ
8, 10, 16
LUV
38, -21, -14
HWB
191, 18%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.