Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F6396
RGB
47, 99, 150
HSL
210, 52%, 39%
HSB
210, 69%, 59%
CMYK
69, 34, 0, 41
LAB
40, -5, -34
LCH
40, 34, 262
OKLCH
0.49, 0.10, 250
XYZ
11, 12, 31
LUV
40, -20, -47
HWB
210, 18%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.