Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F686E
RGB
47, 104, 110
HSL
186, 40%, 31%
HSB
186, 57%, 43%
CMYK
57, 5, 0, 57
LAB
40, -18, -9
LCH
40, 20, 208
OKLCH
0.48, 0.06, 205
XYZ
9, 12, 17
LUV
40, -23, -10
HWB
186, 18%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.