Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F70CD
RGB
47, 112, 205
HSL
215, 63%, 49%
HSB
215, 77%, 80%
CMYK
77, 45, 0, 20
LAB
47, 5, -55
LCH
47, 55, 275
OKLCH
0.55, 0.16, 258
XYZ
18, 17, 60
LUV
47, -23, -82
HWB
215, 18%, 20%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.