Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F70D7
RGB
47, 112, 215
HSL
217, 68%, 51%
HSB
217, 78%, 84%
CMYK
78, 48, 0, 16
LAB
47, 8, -60
LCH
47, 61, 278
OKLCH
0.56, 0.17, 259
XYZ
19, 17, 67
LUV
47, -22, -89
HWB
217, 18%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.