Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F71C3
RGB
47, 113, 195
HSL
213, 61%, 47%
HSB
213, 76%, 76%
CMYK
76, 42, 0, 24
LAB
47, 1, -50
LCH
47, 50, 271
OKLCH
0.55, 0.14, 256
XYZ
17, 16, 54
LUV
47, -23, -74
HWB
213, 18%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.