Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F71C7
RGB
47, 113, 199
HSL
214, 62%, 48%
HSB
214, 76%, 78%
CMYK
76, 43, 0, 22
LAB
47, 2, -52
LCH
47, 52, 273
OKLCH
0.55, 0.15, 256
XYZ
17, 17, 56
LUV
47, -23, -77
HWB
214, 18%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.