Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F76C8
RGB
47, 118, 200
HSL
212, 62%, 48%
HSB
212, 77%, 78%
CMYK
77, 41, 0, 22
LAB
48, 0, -50
LCH
48, 50, 270
OKLCH
0.56, 0.15, 254
XYZ
18, 18, 57
LUV
48, -25, -74
HWB
212, 18%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.