Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F77BE
RGB
47, 119, 190
HSL
210, 60%, 46%
HSB
210, 75%, 75%
CMYK
75, 37, 0, 25
LAB
48, -4, -45
LCH
48, 45, 265
OKLCH
0.56, 0.13, 251
XYZ
17, 18, 51
LUV
48, -25, -66
HWB
210, 18%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.