Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F77C8
RGB
47, 119, 200
HSL
212, 62%, 48%
HSB
212, 77%, 78%
CMYK
77, 41, 0, 22
LAB
49, -1, -49
LCH
49, 49, 269
OKLCH
0.57, 0.14, 254
XYZ
18, 18, 57
LUV
49, -25, -74
HWB
212, 18%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.