Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F79CE
RGB
47, 121, 206
HSL
212, 63%, 50%
HSB
212, 77%, 81%
CMYK
77, 41, 0, 19
LAB
50, 0, -51
LCH
50, 51, 270
OKLCH
0.57, 0.15, 254
XYZ
19, 19, 61
LUV
50, -25, -77
HWB
212, 18%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.