Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F7BF6
RGB
47, 123, 246
HSL
217, 92%, 57%
HSB
217, 81%, 96%
CMYK
81, 50, 0, 4
LAB
52, 11, -70
LCH
52, 70, 279
OKLCH
0.61, 0.20, 260
XYZ
25, 21, 90
LUV
52, -25, -106
HWB
217, 18%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.