Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F7ED8
RGB
47, 126, 216
HSL
212, 68%, 52%
HSB
212, 78%, 85%
CMYK
78, 42, 0, 15
LAB
52, 0, -54
LCH
52, 54, 270
OKLCH
0.59, 0.16, 254
XYZ
21, 20, 68
LUV
52, -27, -82
HWB
212, 18%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.