Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F83B9
RGB
47, 131, 185
HSL
203, 59%, 45%
HSB
203, 75%, 73%
CMYK
75, 29, 0, 27
LAB
52, -12, -36
LCH
52, 38, 252
OKLCH
0.58, 0.11, 241
XYZ
18, 20, 49
LUV
52, -30, -53
HWB
203, 18%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.