Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F84E4
RGB
47, 132, 228
HSL
212, 77%, 54%
HSB
212, 79%, 89%
CMYK
79, 42, 0, 11
LAB
54, 1, -57
LCH
54, 57, 271
OKLCH
0.61, 0.17, 254
XYZ
23, 23, 77
LUV
54, -28, -87
HWB
212, 18%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.