Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F86DE
RGB
47, 134, 222
HSL
210, 73%, 53%
HSB
210, 79%, 87%
CMYK
79, 40, 0, 13
LAB
54, -2, -53
LCH
54, 53, 268
OKLCH
0.61, 0.16, 252
XYZ
23, 23, 72
LUV
54, -29, -81
HWB
210, 18%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.