Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F88C4
RGB
47, 136, 196
HSL
204, 61%, 48%
HSB
204, 76%, 77%
CMYK
76, 31, 0, 23
LAB
54, -11, -39
LCH
54, 41, 254
OKLCH
0.60, 0.12, 243
XYZ
20, 22, 55
LUV
54, -31, -58
HWB
204, 18%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.