Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F89D4
RGB
47, 137, 212
HSL
207, 66%, 51%
HSB
207, 78%, 83%
CMYK
78, 35, 0, 17
LAB
55, -7, -47
LCH
55, 47, 262
OKLCH
0.61, 0.14, 248
XYZ
22, 23, 66
LUV
55, -30, -71
HWB
207, 18%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.