Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F8DC2
RGB
47, 141, 194
HSL
202, 61%, 47%
HSB
202, 76%, 76%
CMYK
76, 27, 0, 24
LAB
55, -14, -36
LCH
55, 39, 248
OKLCH
0.61, 0.12, 238
XYZ
20, 24, 54
LUV
55, -33, -53
HWB
202, 18%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.