Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F96DB
RGB
47, 150, 219
HSL
204, 70%, 52%
HSB
204, 79%, 86%
CMYK
79, 32, 0, 14
LAB
59, -12, -44
LCH
59, 46, 255
OKLCH
0.65, 0.14, 243
XYZ
25, 28, 71
LUV
59, -34, -67
HWB
204, 18%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.