Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F97D2
RGB
47, 151, 210
HSL
202, 64%, 50%
HSB
202, 78%, 82%
CMYK
78, 28, 0, 18
LAB
59, -15, -39
LCH
59, 42, 249
OKLCH
0.64, 0.13, 239
XYZ
24, 27, 65
LUV
59, -35, -59
HWB
202, 18%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.