Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F99CA
RGB
47, 153, 202
HSL
199, 62%, 49%
HSB
199, 77%, 79%
CMYK
77, 24, 0, 21
LAB
59, -18, -34
LCH
59, 39, 242
OKLCH
0.65, 0.12, 233
XYZ
23, 28, 60
LUV
59, -36, -50
HWB
199, 18%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.