Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F99D5
RGB
47, 153, 213
HSL
202, 66%, 51%
HSB
202, 78%, 84%
CMYK
78, 28, 0, 16
LAB
59, -15, -40
LCH
59, 43, 249
OKLCH
0.65, 0.13, 239
XYZ
25, 28, 67
LUV
59, -36, -60
HWB
202, 18%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.