Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2F9BDB
RGB
47, 155, 219
HSL
202, 70%, 52%
HSB
202, 79%, 86%
CMYK
79, 29, 0, 14
LAB
60, -14, -42
LCH
60, 44, 251
OKLCH
0.66, 0.13, 240
XYZ
26, 29, 71
LUV
60, -36, -63
HWB
202, 18%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.