Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2FA7D8
RGB
47, 167, 216
HSL
197, 68%, 52%
HSB
197, 78%, 85%
CMYK
78, 23, 0, 15
LAB
64, -21, -35
LCH
64, 41, 239
OKLCH
0.69, 0.12, 231
XYZ
27, 33, 70
LUV
64, -40, -51
HWB
197, 18%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.