Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2FA8DF
RGB
47, 168, 223
HSL
199, 73%, 53%
HSB
199, 79%, 87%
CMYK
79, 25, 0, 13
LAB
64, -20, -38
LCH
64, 43, 243
OKLCH
0.69, 0.13, 234
XYZ
28, 34, 75
LUV
64, -40, -56
HWB
199, 18%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.