Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2FA9D7
RGB
47, 169, 215
HSL
196, 68%, 51%
HSB
196, 78%, 84%
CMYK
78, 21, 0, 16
LAB
64, -22, -33
LCH
64, 40, 236
OKLCH
0.69, 0.12, 229
XYZ
28, 34, 69
LUV
64, -41, -49
HWB
196, 18%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.