Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2FACD9
RGB
47, 172, 217
HSL
196, 69%, 52%
HSB
196, 78%, 85%
CMYK
78, 21, 0, 15
LAB
65, -23, -33
LCH
65, 40, 235
OKLCH
0.70, 0.12, 228
XYZ
28, 35, 71
LUV
65, -42, -48
HWB
196, 18%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.