Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
300408
RGB
48, 4, 8
HSL
355, 85%, 10%
HSB
355, 92%, 19%
CMYK
0, 92, 83, 81
LAB
7, 23, 8
LCH
7, 24, 18
OKLCH
0.20, 0.07, 21
XYZ
1, 1, 0
LUV
7, 18, 3
HWB
355, 2%, 81%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.