Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
300A01
RGB
48, 10, 1
HSL
11, 96%, 10%
HSB
11, 98%, 19%
CMYK
0, 79, 98, 81
LAB
8, 19, 12
LCH
8, 23, 32
OKLCH
0.21, 0.07, 38
XYZ
1, 1, 0
LUV
8, 18, 6
HWB
11, 0%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.