Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
300A09
RGB
48, 10, 9
HSL
2, 68%, 11%
HSB
2, 81%, 19%
CMYK
0, 79, 81, 81
LAB
8, 20, 9
LCH
8, 21, 24
OKLCH
0.21, 0.06, 25
XYZ
1, 1, 0
LUV
8, 17, 4
HWB
2, 4%, 81%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.