Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
301103
RGB
48, 17, 3
HSL
19, 88%, 10%
HSB
19, 94%, 19%
CMYK
0, 65, 94, 81
LAB
10, 15, 13
LCH
10, 20, 41
OKLCH
0.22, 0.06, 45
XYZ
1, 1, 0
LUV
10, 16, 8
HWB
19, 1%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.