Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
301641
RGB
48, 22, 65
HSL
276, 49%, 17%
HSB
276, 66%, 25%
CMYK
26, 66, 0, 75
LAB
13, 20, -22
LCH
13, 30, 312
OKLCH
0.26, 0.08, 310
XYZ
2, 2, 5
LUV
13, 6, -21
HWB
276, 9%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.