Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
301709
RGB
48, 23, 9
HSL
22, 68%, 11%
HSB
22, 81%, 19%
CMYK
0, 52, 81, 81
LAB
11, 12, 13
LCH
11, 18, 48
OKLCH
0.24, 0.05, 48
XYZ
2, 1, 0
LUV
11, 13, 8
HWB
22, 4%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.