Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
30182B
RGB
48, 24, 43
HSL
313, 33%, 14%
HSB
313, 50%, 19%
CMYK
0, 50, 10, 81
LAB
12, 15, -8
LCH
12, 17, 333
OKLCH
0.25, 0.05, 335
XYZ
2, 1, 2
LUV
12, 9, -8
HWB
313, 9%, 81%
Pantone
Black C
Harmonies
Shades & tints
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