Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
30193E
RGB
48, 25, 62
HSL
277, 43%, 17%
HSB
277, 60%, 24%
CMYK
23, 60, 0, 76
LAB
14, 18, -19
LCH
14, 26, 313
OKLCH
0.26, 0.07, 311
XYZ
2, 2, 5
LUV
14, 6, -19
HWB
277, 10%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.