Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30435F
RGB
48, 67, 95
HSL
216, 33%, 28%
HSB
216, 49%, 37%
CMYK
49, 29, 0, 63
LAB
28, -1, -19
LCH
28, 19, 267
OKLCH
0.38, 0.05, 258
XYZ
5, 5, 12
LUV
28, -9, -24
HWB
216, 19%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.